Rob Liefeld has announced a new project with IDW Publishing and Hasbro as part of a major push for the G.I. Joe brand in anticipation of new toys and the upcoming Snake Eyes movie in theaters on October 23rd.

The fan-favorite Arashikage ninja Snake Eyes stars in Liefeld’s miniseries in June. Matt Dursin and our own Clay N Ferno from League Podcast hopped on a call with Rob to capture his infectious energy and talk about how G.I. Joe has had an impact on kids of a certain age and continues to today!


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FOG! Matt: It’s good to talk to you again. We talked to you before Major X, now you’re back. Thank you.

Rob Liefeld: Good to talk to you. Hey, I love comics, it’s my passion.

FOG! Clay: We love G.I. Joe and Snake-Eyes, that’s for sure. I have a Snake-Eyes tattoo on my arm!

Rob: Dude, that is killer. Congrats. That’s awesome.

Matt: It sounds we had a similar upbringing really, as far as G.I. Joe toys and comics and cartoons.

Rob: Of course.

Matt: Clay, do you have almost all the Marvel run, or how many… You missing a few?

Clay: I’m missing a few. I’m plugging them in but I challenged myself. I only go to conventions to get them. I won’t order them off of eBay.

Rob: Right on. I went shopping a couple of weeks ago at a local shop and I loaded up too. It was good.

Matt: This is a bucket list item for you, the Snake-Eyes book?

Rob: Well when you get to be an old guy me, you look at it- (laughs) … no, I’m serious.

I don’t know how much longer I’ll be doing this. And look man, I can say with great confidence, I love where my work is at. I’m always pushing myself. I push myself in regards to storytelling more than anything because people don’t.

Mike Zeck, who obviously did a lot of great G.I. Joe covers, I met him… I stayed at his house in 1988 when I was first breaking in, visiting New York, stayed with him in Connecticut. And he said, “you know Rob, good storytelling and the design of a page is lost on most people why, when they close the book, they enjoyed it or they didn’t”.

“Good storytelling, which carries your eye through the page effortlessly, it’s composition of the page”.